Effective sales skills

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Effective sales skills

Why needed


Why are some salespeople more successful than others? Why will 20% of them will be producing 80% of the sales? What are the qualities, knowledge and skills of successful salespeople in every field? The purpose of this programme is not just to answer these questions but also to provide the necessary knowledge, skills and attitude in order to help participants achieve high standards of performance in the field of selling.

What the programme will cover

  • Understanding the sales process
  • Preparation
  • The approach
  • Presentation techniques
  • Winning attitude
  • Trial close
  • Communication skills
  • Overcoming objections
  • Closing techniques
  • Follow up
  • Personal development


As a result of the programme individuals will be better able to:


  • Understand the sales process, and develop the skills needed in order to increase effectiveness in each step of the process
  • Improve prospecting and, develop the appropriate approach and presentation techniques to capture the customer’s attention, interest and desire for our products or services
  • Create rapport with customers through powerful communication techniques
  • Overcome objections and close more sales