A Marketing department is comprised of people from different backgrounds and specializations. However, their goal is one and in order to achieve it they all need to think “Marketing”. This programme is aiming at achieving this: To help the marketing team understand how the entire marketing department needs to work, what marketing is all about, marketing planning and strategy. This will help them become better aligned. The fact that each person concentrates on their daily tasks and activities prevents them from understanding the entire picture of what their department is all about. What will be achieved: •To understand the role of Marketing •To understand the basic marketing principles •To understand the principles of digital marketing •To understand the need to macro manage rather than micro manage •To understand the strategic significance of marketing •To learn about marketing planning together as a team