Retail sales skills

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Retail sales skills

Why needed


One of the key factors driving sales in the retail sector is the shopping experience itself. In order to meet sales targets, it’s important for all shop floor staff to be aware of how to offer this experience, as consumers are changing habits in the current economic environment. They shop less frequently and buy less.

It’s therefore important for staff to develop their selling skills and be more customer focussed. This training will equip participants with the techniques to get closer to the customer, understand his needs better, and through a powerful service experience build loyalty.


What the programme will cover

  • The role of shop floor staff in boosting sales
  • The selling process
  • How to approach a customers
  • How to offer suggestions to customers
  • How to boost sales through up selling and cross selling
  • How to handle objections
  • How to handle several customers at the same time
  • After- sales service


As a result the individuals will be in a better position to:


  • Approach customers with ease
  • Handle objections
  • Cross sell and up sell through a strong customer service experience
  • Handle the challenge of dealing with several customers at the same time
  • Build relationships with clients